Full Job Description
About Us
We are a top-tier company in the tech industry, dedicated to providing cutting-edge digital solutions that transform how businesses and individuals interact in the online space. Our commitment to excellence and innovation has positioned us as a leader in the market, and we pride ourselves on our diverse, inclusive, and dynamic culture.
Position Overview
We are seeking a creative and analytical Digital Content Strategist to join our vibrant team in Middletown, Kentucky. In this role, you will be responsible for developing, executing, and optimizing our digital content strategies. You will play a crucial role in aligning our content with our brand voice and mission while engaging and expanding our audience across multiple digital platforms.
Key Responsibilities
- Conduct thorough research to understand the target audience, industry trends, and competitive landscape.
- Develop comprehensive content strategies that enhance brand presence, drive traffic, and boost engagement across various digital platforms including social media, blogs, and websites.
- Create, curate, and manage digital content that resonates with our audience and supports business objectives.
- Collaborate with cross-functional teams: marketing, design, SEO, and sales, to ensure alignment on strategic initiatives and messaging.
- Implement SEO best practices to improve organic search performance across all digital content.
- Monitor and analyze content performance using analytics tools, providing regular reports and actionable insights to optimize campaigns and strategies.
- Stay updated with the latest digital trends, tools, and best practices to ensure the company's content strategies remain relevant and effective.
- Manage content calendars and oversee the content production process from ideation to execution, ensuring deadlines are met.
- Participate in brainstorming sessions and contribute creative ideas that enhance our digital marketing efforts.
- Provide mentorship and guidance to junior team members on content strategies and execution.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3-5 years of experience in digital content strategy, content marketing, or related roles.
- Proficient in using content management systems (CMS) and digital marketing tools.
- Strong understanding of SEO principles and experience implementing optimization strategies.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail.
- Experience in data analytics tools such as Google Analytics or similar platforms.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Excellent communication and interpersonal skills, with the ability to work collaboratively in a team setting.
- Creative thinker with the ability to bring fresh ideas to the table.
Preferred Qualifications
- Master’s degree in a related field.
- Experience in a tech-centric work environment or digital media agency.
- Familiarity with social media management tools and email marketing platforms.
- Proficiency in graphic design software, such as Adobe Creative Suite.
What We Offer
Joining our team means being part of a company that values innovation, diversity, and personal growth. We provide a comprehensive benefits package that ensures our employees’ well-being and job satisfaction, including:
- Competitive salary and performance-based bonuses
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and holiday schedule
- Opportunities for professional development and career advancement
- Flexible work arrangements, including remote work options
- Employee wellness programs and resources
- A collaborative and inclusive work environment with a focus on team success
How to Apply
If you are passionate about crafting compelling digital content strategies and want to make a significant impact within a leading company, we encourage you to apply. Please submit your resume, along with a cover letter detailing your experience and how you can contribute to our team as a Digital Content Strategist. We look forward to seeing how you can help us shape the future of our digital strategy in Middletown!
Company Culture
At our company, we believe that a diverse team fosters creativity and innovation. We encourage applicants from all backgrounds and walks of life to reach out. If you’re looking for a workplace that values your input and creativity, you've found the right place! Together, we can navigate the digital landscape and drive our company to new heights.